https://www.wayfinderai.tools/blog Insights on AI search optimization, AEO strategies, and product updates from Wayfinder AI. en-gb Tue, 12 May 2026 15:02:36 GMT https://www.wayfinderai.tools/blog/the-invisible-pipeline https://www.wayfinderai.tools/blog/the-invisible-pipeline Mon, 27 Apr 2026 00:00:00 GMT Marketers track whether AI mentions their brand. But the retrieval pipeline that decides which passage gets surfaced is opaque, vendor-controlled, and varies massively across configurations. We benchmarked seven embedding models across 28,350 LLM evaluations. Two models scored identically to ten decimal places — and retrieved completely different content. The mean is hiding the only thing that matters. Shaun Myandee https://www.wayfinderai.tools/blog/how-ai-reads-your-content https://www.wayfinderai.tools/blog/how-ai-reads-your-content Fri, 24 Apr 2026 00:00:00 GMT We benchmarked nine chunking strategies across 36,450 LLM evaluations. The content that wins AI retrieval looks nothing like SEO-optimised copy. Zinsser described it in 1976. Shaun Myandee https://www.wayfinderai.tools/blog/the-standing-ovation-problem https://www.wayfinderai.tools/blog/the-standing-ovation-problem Fri, 10 Apr 2026 00:00:00 GMT AI hasn't just made bad work easier to produce. It's removed the friction that used to prevent bad work from reaching an audience. The walls were doing important work. Shaun Myandee https://www.wayfinderai.tools/blog/googles-biggest-number-is-its-best-lie https://www.wayfinderai.tools/blog/googles-biggest-number-is-its-best-lie Tue, 31 Mar 2026 00:00:00 GMT The industry keeps citing 8.5 billion daily Google searches to dismiss AI search. But when you actually decompose that number, the searches that shift consumer decisions are a fraction of the headline. Shaun Myandee https://www.wayfinderai.tools/blog/youre-not-as-creative-as-you-think https://www.wayfinderai.tools/blog/youre-not-as-creative-as-you-think Sat, 14 Mar 2026 00:00:00 GMT The advertising industry has spent years claiming AI will kill creativity. The data tells a different story: most creative work was already mediocre, and AI just made that impossible to ignore. Shaun Myandee https://www.wayfinderai.tools/blog/ai-is-not-a-performance-channel https://www.wayfinderai.tools/blog/ai-is-not-a-performance-channel Thu, 26 Feb 2026 00:00:00 GMT The GEO industry is measuring the wrong thing. AI search is brand building, not performance marketing — and the data proves it. Here's what to do instead. Shaun Myandee https://www.wayfinderai.tools/blog/diy-ai-audit-guide https://www.wayfinderai.tools/blog/diy-ai-audit-guide Mon, 16 Feb 2026 00:00:00 GMT How to conduct an AI accessibility audit of your site using free tools Shaun Myandee https://www.wayfinderai.tools/blog/ai-navigation-research https://www.wayfinderai.tools/blog/ai-navigation-research Wed, 04 Feb 2026 00:00:00 GMT I ran 3,348 AI navigation tasks across 269 websites. Here's what actually determines whether AI agents find your content. Shaun Myandee