About Wayfinder AI
We build tools that help websites navigate the AI era.
AI is becoming a discovery layer. Not replacing search — extending it.
When someone asks an AI assistant to find a product, compare options, or solve a problem, that agent needs to navigate your site. It doesn't have a pre-built index. It doesn't crawl everything upfront. It lands on a page and makes real-time decisions about where to go next.
Wayfinder AI builds tools to help you understand whether it can get there — and whether it can make sense of what it finds.
Shaun Myandee
Founder, Wayfinder AI
I spent years in SEO and technical marketing, then took two years off to recover from burnout. When I came back in 2025, everyone was asking the same question: "What's the impact of AI on search?"
Nobody had good answers. So I started digging.
What I found surprised me. I'd ask an AI to do something simple — find the lowest price for a product, locate a returns policy — and watch it flail. It would run bizarre searches, visit random pages, then give up. Meanwhile, I'd already found the answer myself in thirty seconds.
That's when it clicked: these things don't work how most people think they do. They don't have access to everything. They navigate like an impatient user, not a methodical crawler. And most websites are built on assumptions that no longer hold.
I don't have all the answers. I'm not even sure I understand all the questions yet. But I'm building tools to help figure it out — starting with Compass, which tests whether AI agents can actually complete tasks on your site.
What we believe
Evidence over hype. Opinions over paralysis.
Most conversations about AI visibility are speculation. We'd rather show you data than tell you what we think. But when the data isn't there yet, we'll make a call and move. Waiting for certainty is just a slower way to miss the moment.
The paradigm has shifted.
For twenty years, discoverability meant being in the index. Now it means being navigable. That's a different problem requiring different tools.
Embrace the unknown.
AI is evolving fast. Any tool we build today might be obsolete in five years. That's fine — we'll build the next thing. We're not here to defend old answers; we're here to explore new questions.
Build for the 100.
Even if a problem only affects a hundred people in the world, if we can solve it for them, that's worth doing.
The tools
Wayfinder AI builds a suite of navigation and optimisation tools for the AI era.
Compass
The AI readiness audit. Tests whether AI agents can complete specific tasks on your site — find your pricing, locate support, reach your contact page — and shows you exactly where they fail.
Lens
AI extraction quality analysis. See how AI systems read and interpret your content, from chunking patterns to structural clarity.
Chart
AI-era keyword research. Build prompt-keyword mappings for unified search strategies across traditional and AI-powered discovery.
Get in touch
Questions? Ideas? Want to tell us we're wrong about something?