February 26, 2026·20 min read
AI Search is Not a Performance Channel
The GEO industry is measuring the wrong thing. AI search is brand building, not performance marketing — and the data proves it. Here's what to do instead.
measurementAEOSEO
Blog
Insights on AI search optimization, AEO strategies, and research from the Wayfinder team.
February 16, 2026·15 min (~2 hours to actually do it) read
How to Audit Your Site for AI Agents (The DIY Guide)
How to conduct an AI accessibility audit of your site using free tools
auditAI accessibilityAEO
February 4, 2026·12 min read
Your SEO Rankings Don't Matter If AI Can't Navigate Your Site
I ran 3,348 AI navigation tasks across 269 websites. Here's what actually determines whether AI agents find your content.
researchAI navigationAEO