February 26, 2026·20 min read
AI Search is Not a Performance Channel
The GEO industry is measuring the wrong thing. AI search is brand building, not performance marketing — and the data proves it. Here's what to do instead.
measurementAEOSEO
Insights on AI search optimization, AEO strategies, and research from the Wayfinder team.
The GEO industry is measuring the wrong thing. AI search is brand building, not performance marketing — and the data proves it. Here's what to do instead.
How to conduct an AI accessibility audit of your site using free tools
I ran 3,348 AI navigation tasks across 269 websites. Here's what actually determines whether AI agents find your content.