AEO Guides
In-depth guides on Answer Engine Optimisation strategy and implementation.
Implementing AEO
Fixing Your Site Structure for AI Navigation: Common Problems and Practical Solutions
Guide to fixing navigation failures—deep hierarchies, unclear labels, loop-prone structures, and industry-specific guidance.
Preparing Your Site for AI Crawlers: JavaScript Rendering Approaches
Technical guide to rendering strategies for AI—SSR vs. SSG vs. hybrid, implementation per framework, testing, and troubleshooting.
Schema Markup for AI Search: High-Impact Types and Implementation
Guide to schema markup for AI discoverability—which types matter, JSON-LD examples, validation, and why it reduces hallucination.
Technical AEO Checklist: Robots.txt, Schema, Site Architecture
Actionable checklist for AI-readiness—configurations, code snippets, what's AI-specific vs. universal SEO, and how to verify.
Measuring AEO
AEO Metrics: Why Most Industry Tools Mislead and What Actually Matters
Honest breakdown of AI search metrics—why visibility scores are noise, which metrics work, and a real measurement framework.
What AI Search Means for Your Traffic: Honest Assessment and Measurement Framework
AI search drives minimal traffic but significant brand influence. Here's why traditional metrics mislead and what actually matters.
How to Audit Your Site for AI Readiness: Step-by-Step Guide and Templates
DIY audit guide with templates—robots.txt, JavaScript rendering, navigation testing, content extraction, scoring, and action planning.
Understanding AI Search
The AI Search Landscape: Platforms, Discovery, and Real-Time vs. Index
Guide to AI search platforms in 2026—ChatGPT, Perplexity, Claude, Gemini—how each discovers content, crawling mechanics, and what matters for visibility.
How AI Agents Navigate Websites: What 3,348 Tasks Reveal
Research on 3,348 AI navigation tasks explains entry strategies, navigation patterns, why some sites fail, and what actually predicts success.