Sell GEO audits to your clients. Today
Your clients are asking about AI visibility. You don't have a service to sell them. The GEO Toolkit gives you the methodology, scripts, spreadsheets, and white-label deliverables to start selling audits this week — without building anything from scratch.
Not ready to buy? Get the free GEO guide →
Your clients are asking about AI visibility.
You don't have a service to sell them.
Every agency has heard it: "How do we show up in ChatGPT?" "Is our site visible to AI?" "What about this 'GEO' thing?" You know it's important. But you don't have a methodology, a scoring system, or a deliverable. So you punt. Or you wing it. Or you lose the client to someone who does.
The Client Question
"We're not showing up in AI responses. Can you help?" You want to say yes. But you don't have a framework, a score, or a report to hand them.
The Technical Gap
You know SEO. You know content. But AI visibility is different. AI agents don't crawl like Google. They chunk content differently. They cite differently. Traditional SEO tools don't measure this.
The Deliverable Problem
Even if you figure out the methodology, how do you present it? What does the report look like? What do you charge? How do you explain it to a client who doesn't know what a "vector embedding" is?
Everything you need to sell GEO audits
The Toolkit is a complete system. Not a PDF. Not a course. A "micro software in a box" — scripts you run, spreadsheets you fill in, templates you customise, and a playbook that teaches you the methodology.
8-Section Playbook
The complete methodology: measurement hierarchy, 4-layer visibility stack, technical audits, content scoring, citation tracking, off-site brand building, and practical measurement.
~35,000 words9 Python Scripts
robots.txt checker, HTML extractor, BLUF checker, navigation task runner, citation trackers for ChatGPT and Perplexity, plus an orchestrator that chains them all together.
Chained workflow included3 Excel Workbooks
On-Site Audit (navigation + content scoring + solutions-speak dictionary), Citation & Competitive (tracking + competitive mapping), Strategic Dashboard (4-layer stack + KPIs + executive summary).
Formulas & conditional formatting5 Report Templates
Proposal template, audit report structure, content scoring sheet, competitive analysis template, and PPTX deck structure for client presentations.
White-label ready4 Checklists
GEO maturity assessment, technical foundation audit, content structure review, and off-site presence checklist. Use them for quick triage or full audits.
Client-ready3 AI Agent Skills
Pre-written SKILL.md files for AI agents: navigation audit assistant, content scoring assistant, and citation sampling assistant. Drop them into any AI system.
Claude-compatibleFrom download to first client in 3 steps
Download & Read
Unzip the toolkit. Read the playbook cover-to-cover (or skim it — it's designed for reference, not reading). Run the setup scripts to check dependencies.
Run Your First Audit
Pick a client (or your own site). Run the orchestrator:python run-audit.py --url https://example.com. The scripts generate scores, a limiting factor, and a prioritised fix list.
Deliver & Charge
Populate the workbook templates, build the PPTX deck, and walk your client through the findings. Charge £1,500–£3,000 for the audit. Repeat monthly for the retainer.
Built on real research, not marketing fluff
Every methodology in the toolkit is backed by data Wayfinder collected — not rehashed from other blogs.
Navigation tasks run across 269 sites
Chunking judgements tested
Embedder judgements evaluated
Embedding models benchmarked
The Click-Depth Curve
AI agents succeed 99% of the time when content is found immediately. 89% with one click. But only 46% with two clicks, and 28% with three or more. Every extra click is a cliff. This data — from real tasks on real sites — is what makes our navigation scoring meaningful. Not a best-practice guess. A measured failure curve.
"I ran the audit on our own site and the results were eye-opening. The click-depth data alone justified the price."
Shaun Myandee
Founder, Wayfinder AI
Simple pricing. Sell it for 10× what you pay.
The Toolkit is a one-time purchase. Everything else is usage-based or hourly. No subscriptions, no recurring fees, no lock-in.
GEO Toolkit
The complete system. One-time purchase. Team license.
Founder pricing — £497 for the first 100 buyers
- 8-section playbook (PDF + Markdown)
- 9 Python scripts + orchestrator
- 3 Excel workbooks with formulas
- 5 white-label report templates
- 4 checklists + 3 AI agent skills
- Team license (don't resell publicly)
Price increases to £697 after the first 100 sales.
Need help getting started?
Book a 1:1 consultation with the founder for strategy, methodology, or troubleshooting.
Email to Book a CallToolkit vs. Compass
Both use the same methodology. The difference is who runs it, and how fast you get results.
| Feature | GEO Toolkit | Compass |
|---|---|---|
| Who runs the audit | You (your team) | Wayfinder AI |
| Delivery time | 2–4 days (your schedule) | 48 hours (guaranteed) |
| Methodology access | Full playbook + scripts | Results only (methodology opaque) |
| Customisation | Full control (edit tasks, scripts, templates) | Limited (45 fixed tasks per vertical) |
| Cost per audit | Your time + £0 (after toolkit purchase) | £150 per site |
| White-label deliverables | Yes (PPTX templates included) | Yes (automated white-label deck) |
| Best for | Agencies building a GEO practice | Agencies who need fast turnaround |
Many agencies buy both: the Toolkit for their methodology and learning, and Compass credits for overflow or rush jobs.
Frequently asked questions
Do I need to be technical to use the Toolkit?
Basic Python knowledge helps, but it's not required. The scripts have clear instructions, and the playbook explains every step. If you can run python script.py in a terminal, you can use the Toolkit. For non-technical users, the workbooks and templates work without any coding.
What's the difference between the Toolkit and Compass?
The Toolkit is a DIY system: you run the audits, you build the reports, you own the methodology. Compass is a done-for-you service: we run the audit on our infrastructure and deliver a white-label deck in 48 hours. Same methodology, different delivery model. See the comparison table above.
Can I white-label the deliverables?
Yes. The Toolkit includes PPTX templates, report structures, and email templates designed for white-labeling. Add your agency logo, colours, and branding. Your clients never need to know Wayfinder exists. The license is: use it for your team, don't resell the Toolkit itself publicly.
How much should I charge my clients?
The Toolkit cost is £497. A single audit (manual, using the Toolkit) typically takes 2–4 days and should be billed at £1,500–£3,000. A monthly retainer (content scoring, citation tracking, ongoing improvements) is typically £3,000–£5,000/month. The playbook includes a full pricing and packaging guide.
Is there a refund policy?
14-day money-back guarantee. If you don't think the Toolkit will help you sell GEO audits, I'll refund you in full. No questions, no hassle.
Will the Toolkit be updated?
Yes. Platform capabilities change (AI crawlers, browsing restrictions, new models). We update the playbook and scripts as the landscape evolves. Purchasers get all updates for 12 months. After that, major version updates may require a discounted re-purchase.
Start selling GEO audits this week
The Toolkit is a one-time purchase. Use it for every client, every audit, every retainer. Build a GEO practice without building the methodology from scratch.
Questions? Email consulting@wayfinderai.tools