The Agency's Guide to Selling GEO Audits
How to price, package, and deliver AI visibility audits that clients actually pay for. Based on real research from 3,348 navigation tasks across 269 sites.
- 8-section practical playbook (not theory)
- 3 pitch scripts with objection handling built in
- Pricing tiers from £1,500 health check to £5,000/month retainer
- Sample deliverable structure and executive summary
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What's inside the 8-section guide
Not theory. Not rehashed blog posts. Practical frameworks, real data, and scripts you can use today.
1. The Problem
Why agencies are losing clients to GEO-aware competitors — and the three pain points that keep them stuck.
2. The 4-Layer Framework
Technical Foundation → Content Retrievability → Citation Authority → Competitive Position. What each layer measures and why it matters.
3. The Research
Click-depth curves, chunking comparisons, and citation tracking data from 3,348 real navigation tasks on real sites.
4. Pricing & Packaging
Three tiers: Health Check (£1,500–£2,000), Full Audit (£2,500–£3,500), and Retainer (£3,000–£5,000/month).
5. The Deliverable
What a £2,500 audit report actually looks like. Section-by-section breakdown with sample executive summary.
6. The Pitch
Three scripts: The Direct Question, The Gap Analysis, and The Competitive Angle. Each with embedded objection handling.
7. The Toolkit
The shortcut: £497 for the complete Toolkit vs. 3–6 months building it yourself. Scripts, workbooks, templates, and checklists.
8. Next Steps
How to go from reading this guide to selling your first audit within 7 days. Action items, timelines, and resources.
Want the scripts, workbooks and templates now?
The GEO Toolkit gives you everything in this guide — plus 9 Python scripts, 3 Excel workbooks, white-label templates and AI agent skills. One-time purchase, team license.
Built on real research, not marketing fluff
Every methodology in this guide is backed by data Wayfinder collected — not rehashed from other blogs.
Navigation tasks run across 269 sites
Chunking judgements tested
Embedder judgements evaluated
Embedding models benchmarked
The Click-Depth Curve
AI agents succeed 99% of the time when content is found immediately. 89% with one click. But only 46% with two clicks, and 28% with three or more. Every extra click is a cliff. This data — from real tasks on real sites — is what makes our navigation scoring meaningful. Not a best-practice guess. A measured failure curve.
Get the guide. Sell your first audit this week.
Enter your details below and we'll send you the 8-section playbook immediately.
Get the free guide
Enter your details and we will send you the 8-section playbook immediately.
No spam. Unsubscribe anytime. We only email about GEO and AI visibility.
Want the ready-to-use toolkit? See the GEO Toolkit →