Wayfinder AI
Built for the AI search era

Is your website ready for AI agents?

Compass tests whether AI agents can complete real tasks on your site — finding the navigation, extraction, and citation failures that traditional SEO crawlers miss.

140+ pre-built tasksNo code requiredExports to action plans

Crawlers map URLs. Agents complete tasks.

Traditional SEO tools tell you whether a page can be reached. Compass tells you whether an AI agent can actually get there, understand it, and use it to answer a real question.

3,348+
navigation tasks simulated
269
sites audited in our research
4
failure layers tested

What Compass gives you

A complete picture of how AI agents experience your site — not just what they can crawl.

AI agent task simulation

Run 140+ pre-built tasks that mirror how ChatGPT, Claude, Perplexity and Gemini actually navigate your site — not just how they crawl it.

Navigation path analysis

See the exact routes AI agents take, where they get stuck, how many steps they need, and whether they reach the page that should answer the query.

Actionable failure reports

Get prioritised fixes for discovery, navigation, extraction, and action failures — tied directly to the pages and links that cause them.

How it works

Set up a project, run the audit, and get a prioritised fix list.

01

Add your site

Connect a domain, choose a project, and set the scope. Compass builds a task graph from real search and agent behaviours.

02

Run the audit

Pick a task set — or build your own — and run the audit. Compass simulates AI agents completing journeys across your site.

03

Fix what matters

Review the failure report, export the fixes, and track changes over time. Rerun audits to confirm agents can now complete the task.

What Compass measures that crawlers do not

Most tools stop at the page level. Compass models the full agent journey.

The failure modes Compass finds

Every failed task falls into one of these layers. Fix the right layer and the agent journey succeeds.

Discovery failures

AI agents cannot reach the page at all — robots.txt blocks, orphan pages, or index gaps.

Navigation failures

The agent reaches the site but cannot find the right page within a reasonable journey.

Extraction failures

The right page exists, but the agent cannot extract a clear, citable answer.

Action failures

The agent finds the answer but cannot complete the intended next step (trial, demo, purchase).

Loop-prone structures

Menus, breadcrumbs, or facets send agents in circles instead of toward the answer.

Hallucination triggers

Thin, ambiguous, or contradictory content causes the agent to cite the wrong page or skip you entirely.

Four teams, one dataset

Compass turns the same AI navigation audit into answers for different disciplines.

UX Research

Map how users actually navigate your site — at scale. Run 140+ navigation scenarios automatically and see where tasks complete, loop, or fail.

UX Research

The problem

Traditional UX research is expensive and small-sample. You can’t manually test every task on every page for every user segment.

What Compass measures

Task completion rate
Did users find what they were looking for?
Path length
How many steps does it take? Too many?
Drop-off points
Where in the journey do users give up?
Failure type
Navigation, semantic, or depth failure?

A SaaS audit found “Find pricing” completed in 2 steps, while “Cancel subscription” needed 7 clicks and a support form. That’s the kind of insight a survey won’t give you.

Accessibility

The problem

Automated accessibility scanners test individual pages. They don’t tell you whether a screen-reader user can actually find a button from the homepage.

What Compass measures

Agent compatibility
Which agents can navigate to this content?
UA_BLOCKED detection
Blocked by bot protection?
JS_REQUIRED detection
Does content render without JavaScript?
Depth failures
Are critical pages buried too deep?

A page can pass axe but still be six navigation steps from the homepage with no semantic link labels. Compass finds the journeys WCAG can’t see.

Conversion Optimisation

The problem

Analytics shows the symptom: drop-off at step 3. Compass shows the cause: a dead-end link, missing nav path, or CTA hidden behind a hover state.

What Compass measures

Task failure by goal
Which conversion-critical tasks fail most?
Path length
How many steps between intent and action?
Failure type
Navigation, semantic, or depth failure?
Specific page failure
Exactly which page is the blocker?

“Find the returns policy” failed on 3 of 5 e-commerce sites — the policy was buried under a hover-only mega-menu. Fixing the navigation took 2 hours. No A/B test needed.

Technical SEO

The problem

A page can be indexed, canonicalised, and technically perfect — but if an AI agent can’t navigate to it, it’s invisible to the users who matter.

What Compass measures

UA_BLOCKED detection
Is your site blocking AI agent user-agents?
JS_REQUIRED detection
Does content render without JavaScript?
Semantic failures
Is your link text meaningless to AI?
Depth failures
Are key pages more than 3 clicks deep?

Compass complements Screaming Frog and Search Console by answering not “Can this page be reached?” but “Can an AI agent complete a task starting from the homepage?”

Start finding the failures that matter

Run your first AI navigation audit and see exactly where agents get stuck on your site.